Aeropostale and 'O.C.' Star Mischa Barton Create Marketing Alliance
Aeropostale and 'O.C.' Star Mischa Barton Create Marketing Alliance: "Aeropostale, Inc. (NYSE: ARO), a mall-based specialty retailer of casual and active apparel for young women and men, today announced the establishment of a marketing partnership with Mischa Barton, star of Fox television show, 'The O.C.' Ms. Barton will appear in Aeropostale's Back-to-School and Holiday marketing campaigns. The agreement will include in-store marketing, in-store and online promotions as well as several public appearances.
'Mischa Barton is our teen-target's premier aspirational fashion icon,' said Julian R. Geiger, Aeropostale Chairman & CEO. 'She is a tremendous talent who clearly represents the Aeropostale brand ideal; fun, cool, classic and completely accessible.' "
